Monday, 19 August 2013

Is online shopping safe?


Smart online shopping

m When you shop online, make sure you are smart about the whole purchasing process-know who you are dealing with, know what you are buying, be confident you will get what you have paid for, and ensure that your account and credit card details are being dealt with safely.
There are many advantages to shopping online-you can shop at any time, you don't need to worry about parking and your purchases are delivered to your door! Online auctionscan be a lot of fun and can also help you find good deals.
But there are some security traps to watch out for. Use your common sense and some simple steps to ensure your online shopping is as safe as possible.

Use your common sense and trust your instincts

Most shoppers know the warning signs to look for when buying something in a shop-the same applies to shopping online. Be wary if:
  • the website looks suspicious or unprofessional
  • the website is offering bargains which look too good to be true, they often are, or
  • you are not confident about their use of your information or that you will get what you pay for.

Before making the purchase

  • Know who you are dealing with-check that contact details are correct.
  • Know what you are buying-read the description of the product carefully-check the size, colour, value and safety of the product.
  • Read all the fine print including refund and complaints handling policies.
  • Check the currency, postage and handling and other charges-there may be extra charges you aren't aware of.
  • Check the final cost before paying.

Making the payment

  • Only pay via a secure web page (one that has a valid digital certificate) Look for the https at the beginning of the address bar and a locked padlock in the browser. Read more about digital certificates:Understanding digital certificates and why they are important to check (File size: 270Kb)
  • Use a secure payment method such as PayPal, BPay, or your credit card. Avoid money transfers and direct debit, as these can be open to abuse.
  • Never send your bank or credit card details via email-only via a secure web page.
  • Always print and keep a copy of the transaction.

Online auctions

Online auctions can be a lot of fun and can also help you find good deals.
They also attract scammers. Scammers will often try to get you to deal outside of online auction sites. They may claim the winner of an auction that you were bidding on has pulled out and offer the item to you. Once you have paid, you will never hear from them again and the auction site will not be able to help you.
  1. Always conduct transactions within the auction website and avoid private contact with buyers or sellers-scammers will often use this ploy to 'offer a better deal'.
  2. Keep printed and/or electronic records of all bids, item descriptions, emails to and from the seller, and transaction records or receipts.
  3. If the website uses a feedback rating system, check all comments left by previous buyers and sellers.
  4. Use a secure payment method such as PayPal, BPay, or credit card (where charge-back can be used).
  5. Only pay via a secure web page (one that has a valid digital certificate).
  6. Avoid money transfers and direct debit, because they can be open to abuse.
  7. Never send banking or credit card details via email-only use a secure web page for payment. For more information see Shopping online.
  8. Always print and keep a copy of the transaction.
  9. Consider using the insurance offered by the auction facility (or another suitable provider).
  10. Check the information on auction websites to help potential buyers and sellers.
  11. Take the time to read the information about ways to reduce the risk on the auction site and the terms and conditions of contracts entered into by bidders and sellers.

Google India Study reports numbers about online shopping in India







Google India Study reports numbers about online shopping in India; ‘Electronics’ Top Search but ‘Apparels’ most bought


Methodology
The report was compiled by combining data from Google Trends and online research conducted by TNS Australia with a sample size of 800 respondents on behalf of Google India in November 2012.
Demographic Profile
Gender: Male (63%), Female (37%), age group (18 to 50) with 71% respondents in the age group of (18 to 35). 89% users were heavy users of the Internet with 67% users having access to their own money and 33% having access to someone else’s money. The sample size had a monthly average household income of INR 55,051/-. The respondents were spread across Delhi (22%), Mumbai (24%), Kolkata (9%), Bangalore (17%), Ahmedabad (6%), Hyderabad (12%), Pune (7%) & others (2%).
Results
Online shopping in India, saw 128% growth in interest from the consumers in the year 2011 to 2012 in comparison to only 40% growth in 2010 to 2011, making 2012 the tipping point for online shopping in India.
In terms of product categories, consumer interest on Google search for apparels & accessories (30%) emerged as the second biggest product category after consumer electronics (34%).
Product Categories
Massive growth in niche product categories in 2011-2012 on Google search, in comparison to electronics, baby products, Home & furnishing, & health care saw over 2x growth and were also the fastest growing product category in terms of query volume on Google search.
As mobile internet user base grows in India, mobile phones is also becoming a contributor in the surge for online shopping with Google witnessing 2X growth in number of queries from mobile phones in the year 2011 to 2012. Currently, 30% of all shopping queries in India come from mobile phones. These trends were also validated with the help of a online research conducted by TNS Australia of the internet users in the age group 18 to 50 from Delhi, Mumbai, Kolkata, Bangalore, Ahmedabad, Hyderabad & Pune.
As per the research, 90% of online shoppers are planning to buy more products online which reflects on the positive experience of the users. In terms of top product categories ever purchased online:
  • Apparels & accessories was among the top category (84%)
  • Electronics (71%)
  • Beauty & personal care (64%)
  • Books (62%)
  • Household products (61%)
The frequency of purchase was also higher for categories like apparels & accessories (34%), beauty & personal care (33%) products in comparison to electronics (28%). Which also makes these categories more profitable because of repeat purchase. In terms of converting more users to shop online, online ticketing emerged as the gateway, as it was easier to convert online ticket buyers to shop online.
Online ticket consumers were also likely to spend higher average amount of INR. 2347 on their first product purchase in comparison to INR 1626 for a internet users. Online ticket buyers were also seen to be more comfortable with the use of debit cards (24%), credit card (19%) and cash on delivery (55%). For regular internet users – cash on delivery was the most preferred mode of payment (74%), followed by debit card (18%) & credit card (5%).
In terms of motivators to shop online, the consumers highlighted cash back guarantee as the number one benefit, ability to give cash on delivery, fast delivery, great deals and access to branded products were highlighted amongst the other benefits of shopping online. The consumers also highlighted some barriers that deter them from shopping online – the number one factor was inability to touch and try the goods before purchase, fear of faulty products, fear of posting their personal and financial details online and the inability to bargain were cited among the other reasons.
Speaking about the insights and implications for the online shopping Industry players in India, Rajan Anandan, VP & Managing Director of Google India, said “With approximately 8 million Indians shopping online in 2012, online shopping industry in India is growing rapidly and will continue to see exponential growth. By looking at the trends in 2012, we expect 2013 to be a strong growth year for players who’re focussed on fast growing categories like apparels & accessories and niche product categories like baby products, home furnishings & health-nutrition. We expect the growth to come from outside of top 8 metros as was evident in our recently concluded “Great Online Shopping festival’ which saw over 51% of traffic from non-metros.”